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Strategic Management

Content / Key Topics

  • Strategic analysis: This involves analyzing the internal and external environment of an organization to identify opportunities and threats, as well as strengths and weaknesses.
  • Strategic formulation: This involves developing a strategy that aligns with the organization’s vision, mission, and goals. Learners will explore different strategic models and frameworks, such as SWOT analysis, Porter’s Five Forces, and the Balanced Scorecard.
  • Strategic implementation: This involves putting the strategy into action through the deployment of resources and the alignment of organizational structure and culture.
  • Strategic evaluation: This involves measuring the effectiveness of the strategy and making adjustments as needed.
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Learning Out comes

  • By end of this program, participants will have acquired the ability to:
    Develop a comprehensive strategy that aligns with the organization’s vision, mission, and goals.
    Implement a strategy effectively through the deployment of resources and the alignment of organizational structure and culture.
    Evaluate the effectiveness of a strategy and make adjustments as needed.
    Communicate the strategy effectively to stakeholders, both internally and externally.