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Master of Marketing


The Master of Marketing programme reveals a comprehensive and highly specialised curriculum that trains students to become experts in the field of marketing. We offer a well-structured learning environment that integrates theoretical knowledge with practical experience through case studies, industry partnership initiatives and research projects. Our faculty comprises highly experienced professionals who possess extensive knowledge and expertise in their respective fields.

Through our rigorous coursework and hands-on training sessions, we equip our students with the requisite skills necessary to succeed as leaders in the global marketplace.

Join us today and unlock your potential as a master marketer!


Programme Structure

          • – Strategic Planning

          • – Finance for Strategic Managers

          • – Research for Strategic Development

          • – Organisational Behaviour

          • – Personal Development for Leadership and Strategic Management

          • – Strategic Marketing

          • – International Marketing

          • – Corporate Communication Strategies

          • – Dissertation

Why study here?

Switzerland is world-renowned for its high-quality educational institutions, and the Swiss Institute of Management and Sciences (SIMS) is no exception. Located in the city of Zug, SIMS provides an array of programs and courses that are highly respected by employers around the globe. The curriculum at SIMS has been crafted to give students a well-rounded education encompassing every facet of business and management. The courses are rigorous and require hard work, but the rewards are worth it as graduates leave with an understanding of the global marketplace and its associated challenges. SIMS graduates are highly sought after by employers due to their strong analytical skills, problem-solving ability, and cultural awareness. The University has an excellent reputation for placing graduates in top jobs at leading companies worldwide.